wta design

the lowdown

what we do

Challenger and emerging brands think differently to mainstream leader brands.

They act quickly and decisively to exploit opportunities. And they tend to be in a bit of a hurry.

A challenger brand may lack a sharpened proposition. Or use a pack design which lacks confident shelf presence. Or a message that lacks clarity. If so, then all the hard pedalling n feel like a hard slog.

This is where we can help you.

We specialise in branding and marketing challenger and emerging brands.

From start ups and artisan brands through to big brand challengers. We can offer both strategic and creative branding as well as marketing support to fuel your brand’s ambitions.

Our skills help focus your brand idea to create single minded packaging and compelling brand communications.

Indeed, over more recent years we have helped launch and refresh a number of ambitious brands. Many of which have gone on to achieving listings in major retailers, grown valuable export markets, built a strong regional presence and been sold.


Fire & Smoke

design for new taste trends

Planet Organic

creating a brand new own label


from an anonymous corporate to a vibrant consumer brand


clearer communication


rebranding a foodservice stalwart


authenticity and freshness

Homepride Flour

celebrating a much-loved British heritage brand


giving a challenger brand confidence

Pilots Bar & Kitchen

flying off the menu...

Denny Gold Medal

reasserting an Irish icon


being truly authentic


launching a Scandinavian brand into the UK


the spirit of alchemy

Fig Rolls

branding the Original


once upon a time...

Works Image


reinvigorating a home baking favourite


exploiting localness


managing design for a merger


charity flying high with new identity


For nearly ten years we have been helping entrepreneurs launch new brands and businesses. In that time we have launched an average of one each year.

Unlike established brands, start-ups really do mean a blank sheet of paper. We help our clients interpret their market, work out a business strategy, define what makes their brand different, come up with a name as well as of course create the visual world for their brand that can work across all brand communications. And it doesn’t (and shouldn’t) end there. We see these as long-term partnerships to bring about growth and enduring success.

So it’s a close working relationship where we need to know everything.

If you have an idea for a new brand and you feel you need a partner to help bring it to life, then let’s have a chat.


Working with emerging and challenger brands means that we often have to use our network to be able to help our Clients in the most practical ways possible.

As a result, we have access to expertise beyond branding, creativity and marketing.

Raising finance, insights and research, shopper marketing, exporting opportunities and a network of entrepreneurs who have all built and sold businesses and brands reflect what many young and ambitious brands want and need access to. And we have the people that can help.


about us

WonderlandWPA has been trading since 1978, when Peter Walker founded the 'wpa' part, working on corporate identities and communications. Lawrence Barnett then added the 'WONDERLAND' part in 2006, bringing with him expertise in FMCG and retail branding.

The agency has a strong creative culture which is always supported by a deep understanding of businesses, products and brand owner ambitions. This guides the creativity of the design team, led by Nicola Clark. It’s a young, hungry team, eager to explore and produce exciting creative work.

From time to time, we like to partner with some of our trusted colleagues where their expertise is needed. You might meet Giles Lenton, who leads our insight work, Richard Peel, who has expertise in corporate PR and Amy McLauchlan, who manages our social media work.

Based in central London, we're easy to reach and are always happy for you to pop in for a chat or just pick the phone up and talk to us about what you’re thinking.

the social scene



contact us

We are in the heart of Old Street’s creative hub in London. Full of fantastic places to eat, socialise and imagine. Fancy a cup of coffee and a chat? We know a great little place…

wonderlandWPA | 69 Old Street | London EC1V 9HX
t +44 (0) 20 3751 0327 | e info@wonderlandwpa.com

Contact Details

  •  info@wtadesign.com
  •  1/46A Caroline Street, South Yarra 3141